Blog - The story behind what we build

Company milestones, product launches, lessons learned, and the moments that have shaped Softal.

Introducing Cursorly, our free cursor app for Mac

Cursorly brings Presentify’s cursor highlight, spotlight, and zoom features to a focused Mac app, with all basic features free forever.

The story of why we launched apps.deals, how it became a Black Friday destination, and why the domain is now listed at $99,999.

May 8, 2026 marks the formal beginning of Softal Limited, but our story of making useful software started nearly two decades earlier.

A small onboarding component built for our own apps found a much larger audience after its launch video took off on X.

Presentify launched in April 2020 and quickly found an audience on Hacker News, Product Hunt, and the Mac App Store.